Floafers, the Perfect Cruising Shoe for Water, Deck & Dinner


Floafers, versatile shoes that combine the style of driving loafers with the utility of slip-resistant water shoes, have found a large following on Kickstarter – with over 1,000 backers raising more than $73,000 (and counting).

The innovative Kickstarter project started with a goal of $30,000 and is quickly closing in on the 250 percent funding mark as the crowdfunding campaign enters its final month.

“We felt there was a segment of consumers looking for a single pair of shoes they could take on a weekend getaway with the versatility to be used in both casual and business settings, and crowdfunders have strongly validated that we’re on the right track,” said Floafers Co-creator Hayes Brumbeloe. “To more than double our original campaign goal with a month to go in the campaign is fantastic.”

Made for both men and women and available in several colors, Floafers are excellent water shoes for boating, fishing or enjoying the beach, and they’re stylish enough for a restaurant or the office. They also make it possible for travelers to enjoy a weekend getaway with a single, multi-purpose pair of shoes that work for both day and evening attire.

Floafers are ideal for many outdoor activities including:

  •     Boating: sailing, yachting, power-boating, windsurfing, kayaking and canoeing
  •     Fishing: recreational, competitive, deep-sea or weekend anglers
  •     Leisure: Biking and walking, tubing and paddle-boarding
  •     Outdoors: hiking, backpacking and camping
  •     Travel and cruises: resorts, beaches, water parks and pool parties
  •     Golfing

A stylish lifestyle shoe brand, Floafers are made of Ethylene Vinyl Acetate (EVA) foam, an environmentally-friendly material that is lightweight and waterproof. The soles of the shoes are made with scruff-proof and slip-resistant Thermoplastic Copolyester (TPC) rubber – which makes them ideal for wearing on boats or any kind of wet surface. They also float.

Floafers combine the good elements of Crocs (comfort and waterproof EVA foam) with a classic loafer style, making them shoes that men and women can wear during recreational activities, or while on the job at restaurants, hospitals, retail stores and other job sites.

Breathable through a design with strategic vent holes and side gills to allow for fast drying, Floafers are also anti-microbial and odor-resistant.

For more information, and to take advantage of early-bird discounts during crowdfunding, visit the Floafers Kickstarter Campaign Page.

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