For 27 years now the world superyachting community has gathered for four days on the quays of the Port Hercules to visit yachts, discover the latest market trends and promote business and public relations within the show and in Monaco’s top hotels.
Four months before the event (27-30th September), the Monaco Yacht Show is already sending strong signals to industrial decision-makers and private clients about this eagerly-awaited event: 87% of exhibiting companies have renewed their participation and about forty superyachts delivered in 2017 have been registered and will make their debuts in Monaco among the 125 vessels presented on the water.
The quality of the exhibition, due to the circa 590 participating companies that are at the heart of the success of the MYS, is matched by the efforts made by the organizing team over the last four years to attract more buyers (both private and trade) and thereby encourage direct contacts between exhibitors and a new clientele of final owners.
More wealthy visitors on the quays of the Monaco Yacht Show
On September 26th, the 2nd edition of the Monaco Yacht Summit will welcome a delegation of new hand-picked visitors. The day will take the form of workshop discussions deliberately restricted to a clearly-identified audience of people interested in purchasing or managing a superyacht (participation by invitation only).
In the evening 400 guests – top managers of yachting companies and private clients – will be invited to the opening ceremony of the 27th MYS, which will also incorporate the Show’s 4th yachting awards ceremony.
These two events organized on the eve of the Monaco Yacht Show are part of a premium visit program exclusively designed for final buyers of superyachts: the Sapphire Experience. Launched in 2014, the Sapphire Experience offers a concierge service to plan the stay of the Show’s premium clients or organize private visits to the superyachts officially participating in the Show, in coordination with the exhibiting brokers and shipyards.
Public relations operations in New York and London
This year the Monaco Yacht Show has chosen to develop its network of private clients in two cities among the TOP 5* in the world with the most billionaires, and organize public relations events there.
Beginning of May the MYS hosted two private events in New York and one in London for a panel of high-profile guests. The evenings in New York took place in the St. Regis New York Hotel, one of Big Apple’s most luxurious establishments, and in the Consulate of Monaco. The participants were residents of St. Regis hotel, VIP guests of the Consulate, members of American associations of asset managers for wealthy clients or the personal assistants of celebrities from Los Angeles and New York. In London too the MYS joined up with the Monegasque Embassy to receive its privileged guests and the members of two London-based associations of personal assistants to wealthy individuals or celebrities from the United Kingdom.
Reconfiguration of the exhibition zones in the Monaco Yacht Show
After two years of construction work on the “Darse Nord” of Port Hercules, the MYS will return to this totally redeveloped zone to install a new Quai Albert Ier tent.
1800m² of air-conditioned exhibition space offering a natural route for visitors between the Parvis Piscine tent (Upper Deck Lounge exit) and the Boulevard Kennedy exhibition quays (from Quai Jarlan to Jetée Lucciana – see attached overall plan of MYS 2017).
On Quai Antoine Ier, reconfiguration of the zone will create a new epicentre for activities in the Show: as well as the pavilion of the Dutch exhibitors HISWA there will be a new exhibition area devoted to the superyachting lifestyle: the Starboard.
Other facilities offered here to visitors and exhibitors include a cafe-restaurant with a terrace, a lounge where they can consult international yachting and lifestyle magazines, the MYS official press centre and private meeting rooms (free of charge, for exhibiting companies only).
Quai Antoine Ier is also the location of the Car Deck – a presentation, launched in 2016, of fifteen or so luxury vehicles with some models available for test drives – and the Tenders & Toys Show, where some of the trendiest nautical accessories on the market will be visible on the quay or afloat.
Improved information and transport services
Following the results of a survey of exhibitors conducted by the MYS at the end of the 2016 Show, transport services too will be improved: the routes of the boat shuttles and golf carts will be more clearly identified, the official MYS App will offer more practical functions for location of access to transport, and more direction signs will be installed on site. A pontoon connecting the Central T to the Quai Antoine Ier will provide faster pedestrian access to the Car Deck or the Starboard.
[*] Source: Forbes, March 2017