Ahoy Club is a new digital platform which will transform the luxury yacht charter market by directly connecting owners with customers, making chartering cheaper and quicker.
Yacht owners currently pay up to 20% commission to brokers – Ahoy will charge them just 7%, saving an estimated £500,000 a year in fees. Customers will pay just 4% and be able to book holidays directly with the owner within 48 hours of making a charter inquiry.
Ahoy is being launched by Ian Malouf, owner of the £22.5m superyacht Mischief, who has more than 20 years charter experience as both an owner and a customer. He became increasingly frustrated by the slow and cumbersome chartering process and is using digital technology to create a completely new approach to chartering.
Owners will be more willing to charter their boats in quieter months, even at reduced prices, because they will be keeping a much higher percentage of their charter revenue than if they were using a broker. This will bring down prices for charterers, while also extending the chartering season and generating more revenue for owners.
The Ahoy Club website and app will offer a choice of more than 2,000 yachts worldwide for charter. It will be a unique, user-friendly experience that will allow charterers to book holidays directly, with legally binding contracts, and owners to manage their yacht schedules online.
The app is due to launch in mid-March: https://www.ahoyclub.com/