The new 50-meter PRIME Maharani concept has been launched by Studio Vripack and The New Yachts Company. It’s being hailed as a ‘paradigm shift’ and as ’industry disruptive’ by major yachting publications such as Boat International and by Megayacht News.
The cause for celebration is twofold: a pre-engineered 50-meter platform designed to support a variety of superstructures, and a paradigm-shifting layout fully dedicated to “human-centered” living.
The creative duo behind the edgy Dutch design studio Vripack, and the envelope-pushing YachtCreators division of The New Yachts Company, have essentially ripped up the standard 50-meter megayacht layout and started over from scratch.
“Today’s owners are trending younger. They value intelligent ergonomics and versatility in everything they own,” says Barin Cardenas, founder of The New Yachts Company.
“It was our strong objective to bring more experiences to our owners, presenting them with possibilities typically seen only on larger yachts. We created what we coined as a Resort Yacht, and the Vripack team pushed the boundaries even further!” “Look at 500GT market,” continues Barin, “the layouts here are all about the same. A divided main deck, a couple of aft decks, main salon dining, a rear-facing skylounge, a sundeck, and a beach club that’s mostly inaccessible. Basically a few areas for the family to spend their time aboard and not much privacy. Humans need variety.”
“If our industry is to attract new, younger owners, then we have to improve the owner experience without having to build a larger, more expensive yacht.”